William Hill Casino Cookies Policy

This Cookies Policy explains how William Hill Casino uses cookies and similar technologies when you visit or use its website, casino services and related digital platforms. It describes the purposes of these technologies, the choices available to you and how they may affect your online experience.

Cookies help William Hill Casino operate a secure and reliable service, remember selected preferences and understand how visitors use the website. This policy should be read alongside any applicable privacy information and the website terms. William Hill Casino provides gambling services for customers aged 18 and over, and responsible use of the service is expected.

What Cookies Are

Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website. They allow the website to recognise your device and retain certain information about your visit. Some cookies are stored only for the duration of your browsing session, while others remain on your device for a defined period or until you remove them.

Similar technologies may include pixels, tags, software development kits, local storage and device identifiers. These tools can perform functions comparable to cookies, such as recording interactions, measuring website performance or supporting the delivery of relevant content.

Cookies do not normally provide direct access to files stored on your device. The information collected may include details such as browser type, device settings, pages viewed, approximate location, session activity and preferences. Where information can be associated with an identifiable person, it is handled in accordance with applicable privacy practices.

Types of Cookies

William Hill Casino may use different categories of cookies depending on their purpose, how long they remain active and who places them. The main categories are:

• Essential cookies, which support core website functions, account access and security.
• Performance cookies, which help analyse website use and identify technical improvements.
• Functional cookies, which remember choices and provide a more personalised experience.
• Marketing cookies, which may support advertising measurement, audience analysis and the presentation of relevant promotional content.

Cookies may also be classified as first-party or third-party cookies. First-party cookies are placed by William Hill Casino or a service operating on its behalf. Third-party cookies are placed by an external provider whose technology is integrated into parts of the website or services.

Essential Cookies

Essential cookies are necessary for the website and casino services to function correctly. Without them, certain requested features may not be available or may not operate safely. These cookies may be used when you sign in, move between pages, access account areas or use transaction-related functions.

Typical purposes include:

• Maintaining a secure browsing and account session.
• Recognising an authenticated user during a visit.
• Supporting fraud prevention, security monitoring and protection against unauthorised activity.
• Remembering information needed to deliver a service you have requested.
• Managing technical routing and system stability.
• Recording cookie consent choices where a consent management tool is used.

Because these cookies support fundamental functions, disabling them may prevent access to some parts of the website or affect the proper operation of the casino platform. Essential cookies do not exist to build an advertising profile and are generally used only for operational and security purposes.

Performance Cookies

Performance cookies collect information about how visitors use William Hill Casino websites and services. They help identify which pages are visited, how users navigate through the site, whether content loads correctly and where technical issues may occur.

The information may be aggregated or assessed in a way that is intended to improve the reliability, speed and usability of the website. Examples of performance-related activities include measuring page response times, monitoring errors, evaluating navigation paths and comparing the use of different website features.

These cookies help William Hill Casino make informed improvements without necessarily identifying individual visitors directly. If you refuse performance cookies, the website should remain available, although the information used to assess and improve the service may be more limited.

Functional Cookies

Functional cookies allow the website to remember choices you make and provide features that are more convenient and relevant to your preferences. They may be used to remember language or display settings, selected website options, accessibility preferences or other choices made during a visit.

Depending on the service being used, functional cookies may also support the presentation of a consistent interface or help retain non-essential information between visits. They are designed to improve convenience rather than provide the core security and account functions supported by essential cookies.

If you decline these cookies, some preferences may need to be selected again each time you visit. Certain personalised features may also be unavailable, but you should still be able to use the fundamental parts of the website that do not depend on these technologies.

Marketing Cookies

Marketing cookies may be used to understand browsing activity across websites or digital services, measure the effectiveness of campaigns and help present promotional content that is more relevant to a visitor. They may also assist with limiting how often an advertisement is shown or determining whether an advertising message has been viewed or interacted with.

William Hill Casino may work with selected marketing, analytics or advertising providers for these purposes. Such providers may receive information from the relevant cookies and may combine it with information collected through their own services, subject to their applicable policies and the choices available to you.

Marketing cookies are not required for you to browse the website or use essential account functions. You can generally refuse or withdraw consent for this category through the cookie settings tool or your browser controls. Refusing these cookies may not eliminate advertising, but it may make promotional content less tailored to your interests.

Managing Cookies

You can manage cookie preferences in several ways. Where a cookie banner or preference centre is available, you can select the categories you wish to accept or reject. Your choices may be stored so that they can be applied during future visits. If you clear your browser data, your preference may also be removed and you may be asked to make a new selection.

Most browsers allow you to control cookies through their settings. Available options may include blocking all cookies, blocking third-party cookies, deleting existing cookies or receiving a notification before a cookie is stored. Browser controls differ, so you should consult the help or settings information provided by your browser manufacturer.

Disabling or deleting cookies may affect the availability, security or performance of certain website functions. In particular, restricting essential cookies may interfere with sign-in, account management, fraud prevention or other services that depend on a functioning session. You can usually change your choices at any time, although changes may not apply to cookies already placed until they are deleted.

Some devices also provide advertising privacy controls or settings that limit the use of identifiers for personalised advertising. These controls are separate from browser cookie settings and may apply only to the device or account on which they are enabled.

Third-Party Cookies

Third-party cookies may be placed when external tools or services are used on the William Hill Casino website. These tools can support functions such as website analytics, customer support, security, payment-related processes, content delivery or advertising measurement.

External providers may process information according to their own privacy notices and cookie policies. William Hill Casino seeks to use third-party services for legitimate operational, analytical or promotional purposes, but the exact cookies and providers may change as the website, technology and service arrangements develop.

Third-party cookies may remain subject to controls offered by the provider, the website cookie preference centre or your browser. Blocking them may affect features supplied by that provider. For more information about how personal information is handled, you should review the relevant privacy information made available by William Hill Casino and any applicable third-party provider.

William Hill Casino does not intend this policy to describe every individual cookie by name, since the technologies used may vary according to the pages visited, the device used and the services available at a particular time. The cookie preference tool, where provided, should be used for the most current category choices.

Policy Updates

William Hill Casino may update this Cookies Policy when its technology, services, business processes or legal and regulatory environment changes. An updated version will be made available on the website, and the revised date or other notice may be displayed where appropriate.

We encourage you to review this policy periodically so that you remain aware of how cookies and similar technologies are used. If an update requires a new or renewed choice, you may be presented with an updated cookie preference request when you next visit the website.

If you have questions about this Cookies Policy, your cookie choices or the use of similar technologies, you can contact William Hill Casino at [email protected]. Please do not send sensitive account or payment information unless it is specifically requested through an appropriate secure process.

Last updated: 10 September 2026