William Hill Casino Privacy Policy

William Hill Casino respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, stored and shared when you visit or use the William Hill Casino website, create an account, contact support or participate in casino services.

This policy is intended to provide clear information about our data practices. It should be read together with the applicable terms and conditions, cookie information and any notices displayed during registration or use of the website. William Hill Casino services are intended for customers aged 18 and over.

Information We Collect

William Hill Casino may collect information that is necessary to provide casino services, maintain account security and meet operational obligations. The information collected depends on how you interact with the website and the services you use.

• Identity information, such as your name, date of birth and account details.
• Contact information, including your email address, telephone number and correspondence records.
• Verification information used to confirm identity, age, account ownership or other relevant details.
• Financial and transaction information relating to deposits, withdrawals, payments, bonuses and account activity. Payment card details may be processed by authorised payment providers rather than stored directly by William Hill Casino.
• Technical information, such as your IP address, browser type, device characteristics, operating system and general location information.
• Usage information, including pages viewed, game activity, session details, preferences and interactions with website features.
• Information provided when you contact customer support, report a problem, make a complaint or submit a request about your account.

Some information may be collected automatically through cookies and similar technologies. You may also provide information voluntarily when completing forms, participating in promotions or communicating with William Hill Casino.

How We Use Information

Information may be used for the following purposes:

• To create, administer and maintain your William Hill Casino account.
• To process deposits, withdrawals, payments, bonuses and other account transactions.
• To confirm age, identity and account information where verification is required.
• To provide casino games, customer support and other requested services.
• To communicate with you about account activity, service messages, security matters, policy changes and support enquiries.
• To understand how the website is used and improve performance, usability, content and functionality.
• To detect, prevent and investigate fraud, money laundering, account misuse, collusion, unauthorised access and other harmful or unlawful activity.
• To manage responsible gaming, customer protection and account safety processes.
• To administer promotions and marketing communications where permitted and, where required, based on your preferences or consent.
• To establish, exercise or defend legal rights and to respond to lawful requests from competent authorities.

William Hill Casino seeks to use personal information only where there is an appropriate basis for doing so, such as providing a requested service, protecting the website, complying with applicable obligations, pursuing legitimate operational interests or obtaining consent where consent is appropriate. You may be able to change your marketing preferences without affecting essential service communications.

Cookies and Similar Technologies

William Hill Casino may use cookies, pixels, local storage and related technologies to operate the website and understand how it is used. These technologies can support essential functions such as account login, session management, security and transaction processing.

Other cookies may help remember preferences, measure website performance, analyse visits or tailor promotional content. The precise technologies used may vary over time and by device. Where required, non-essential technologies will be managed through an appropriate consent or preference tool.

You can adjust cookie settings through your browser or any preference controls made available on the website. Disabling certain cookies may affect account access, game functionality or the availability of some features. Information collected through cookies is handled in accordance with this policy and any separate cookie notice provided by William Hill Casino.

Data Sharing

William Hill Casino may share personal information where this is necessary for the purposes described in this policy. Information may be shared with carefully selected service providers that support the website and its operations, including payment processing, identity verification, fraud prevention, customer support, information technology, hosting, analytics and security providers.

Service providers are expected to process information only for authorised purposes and to apply suitable safeguards. William Hill Casino may also share information with professional advisers, insurers, auditors or other parties where reasonably necessary to protect its business, customers or legal interests.

Information may be disclosed to public bodies, courts, law enforcement agencies or other authorised recipients when required or permitted under applicable law. If a business transfer, restructuring or similar transaction occurs, relevant information may be transferred as part of that process, subject to appropriate protections.

William Hill Casino does not intend to sell personal information as a standalone commercial product. Any sharing for marketing or similar purposes will be managed in accordance with applicable requirements and your available preferences.

Data Security

William Hill Casino uses administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or destruction. These measures may include access controls, authentication procedures, monitoring, secure communications and restrictions on staff access.

No online service can guarantee complete security. You are responsible for keeping account credentials confidential, using a secure device and notifying William Hill Casino promptly if you suspect that your account or personal information has been compromised. We may suspend access or take other protective measures where a security risk is identified.

Where a personal data incident presents a relevant risk, appropriate steps will be taken in accordance with applicable obligations, which may include investigating the incident, limiting its effects and communicating with affected individuals or authorities where required.

Data Retention

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected. The retention period may depend on the type of information, the nature of the relationship with William Hill Casino, account activity, security considerations and any applicable record-keeping obligations.

Some information may be retained after an account is closed to resolve disputes, prevent fraud, enforce agreements, respond to legal requests or maintain appropriate business records. When information is no longer required, it will be deleted, anonymised or securely disposed of where practicable.

Your Rights

Depending on your location and the law that applies to your information, you may have rights relating to the personal data held by William Hill Casino. These rights may include:

• Requesting access to personal information and receiving an explanation of how it is used.
• Asking for inaccurate or incomplete information to be corrected.
• Requesting deletion of information in circumstances where it is no longer necessary or where another valid basis for retention does not apply.
• Requesting restriction of certain processing.
• Objecting to processing based on particular circumstances, including some direct marketing activities.
• Requesting a copy of information in a commonly used electronic format where data portability applies.
• Withdrawing consent where processing relies on consent, without affecting processing carried out before withdrawal.

These rights are not absolute and may be subject to exceptions. William Hill Casino may need to verify your identity before completing a request and may ask for further details to understand the scope of your enquiry. You may contact [email protected] to submit a privacy request. You may also have the right to raise a concern with the relevant data protection authority in your jurisdiction.

Third-Party Services

The William Hill Casino website may contain links, integrations or features supplied by third parties. These may include payment providers, verification services, analytics tools, advertising partners, social media features or game suppliers. When you use a third-party service, that provider may collect and process information under its own privacy notice.

William Hill Casino is not responsible for the privacy practices, content or security controls of independent third-party websites. You should review the relevant provider's terms and privacy information before submitting personal data or using an external service. The inclusion of a link does not necessarily mean that William Hill Casino endorses the linked website.

International Transfers

Some service providers or business partners may process information in countries outside the United Kingdom or outside the country where you access William Hill Casino. Where personal information is transferred internationally, appropriate safeguards will be considered and applied in line with applicable data protection requirements.

These safeguards may include contractual protections, recognised transfer mechanisms, adequacy arrangements or other measures appropriate to the destination and the nature of the information. Further details may be available on request where disclosure is appropriate and permitted.

Policy Updates

William Hill Casino may revise this Privacy Policy to reflect changes in services, technology, business processes or applicable requirements. The updated version will be made available on the website and will apply from the stated effective date or, where no date is shown, from publication.

We encourage you to review this page periodically. If a change materially affects how personal information is used, William Hill Casino will take reasonable steps to provide additional notice where appropriate. Continued use of the website after an update may be subject to the revised policy.

Contact Information

If you have questions about this Privacy Policy, want to exercise a privacy right or need assistance understanding how William Hill Casino handles personal information, please contact our support team at [email protected].

To help us respond efficiently, include a clear description of your request and, where relevant, the account information needed to identify your records. Do not send payment card numbers, passwords or other highly sensitive information in an ordinary support message unless specifically requested through a secure process.

Last updated: 10 September 2026