William Hill Casino Responsible Gambling

Gambling at William Hill Casino should always be viewed as entertainment, not as a way to make money or solve financial difficulties. Casino games are based on chance, and there is no guaranteed method of winning. Before you play, consider whether gambling fits comfortably within your time, budget and personal circumstances.

This Responsible Gambling policy explains the approach taken by William Hill Casino to help customers make informed decisions, recognise potential harm and access support when needed. Responsible gambling is a shared responsibility, and we encourage every player to use the available controls before gambling becomes difficult to manage.

Our Commitment to Responsible Gambling

William Hill Casino is committed to providing a safer and more transparent gambling environment. We aim to present information clearly, support informed choices and provide tools that can help customers manage their activity.

Our approach includes promoting realistic expectations about casino games, making account controls accessible and responding appropriately when a customer indicates that gambling may be causing concern. We do not present gambling as a source of income, a solution to debt or a way to recover previous losses.

Customers are encouraged to review their gambling habits regularly. A positive experience should remain affordable, voluntary and within personal limits. If gambling stops feeling enjoyable or begins to affect finances, relationships, work or wellbeing, taking a break and seeking advice should be considered promptly.

Recognising Problem Gambling

Problem gambling can develop gradually, and the signs may not always be obvious at first. Concern may arise when gambling takes priority over ordinary responsibilities or when a person feels unable to stop despite wanting to do so.

Possible warning signs include spending more time or money gambling than intended, chasing losses, borrowing money to play, hiding gambling activity, feeling restless when attempting to stop, or repeatedly neglecting work, family and social commitments. Using gambling to escape stress, anxiety or low mood can also indicate that additional support may be helpful.

No single sign proves that a person has a gambling problem. However, several signs occurring together should not be ignored. If you are worried about your own activity or someone close to you, consider using the available limits and contacting an independent support organisation.

Self-Assessment and Limits

Taking a short self-assessment can help you think objectively about your gambling. Ask yourself whether your spending is affordable, whether you can stop easily and whether gambling is affecting your mood, relationships or everyday responsibilities.

William Hill Casino encourages customers to set limits before playing and to treat those limits as firm boundaries. Available controls may include:

• Deposit limits that restrict the amount added to an account over a chosen period.
• Loss limits that help manage the amount a customer is prepared to lose within a defined timeframe.
• Reality checks that provide reminders about time spent playing and, where available, account activity.
• Cooling-off periods that allow a customer to pause gambling for a selected period without permanently closing the account.
• Self-exclusion, which prevents access to gambling services for a chosen period or longer, according to the applicable account process.

Limits should be set at a level that remains affordable even if the full amount is lost. They should not be increased simply to continue playing. If you find that limits are difficult to maintain, a longer break or self-exclusion may be more suitable than adjusting the limit.

Responsible Gaming Tools

The William Hill Casino website provides features intended to help customers monitor and manage their gambling. These tools are designed to support personal control and should be used before concerns become more serious.

• Account deposit controls can help you decide how much money may be deposited during a selected period.
• Time and activity reminders can help you remain aware of how long you have been gambling.
• Cooling-off options can provide a temporary break when you do not want to gamble for a short period.
• Self-exclusion options can restrict access for customers who need a more substantial break from gambling.
• Account and transaction information can help you review deposits, withdrawals and overall activity.
• Responsible gambling information is available to support decisions about limits, breaks and further assistance.

Tool availability and the steps required to activate a control may depend on the account interface and the relevant service conditions. If you are unsure how to use a feature, contact William Hill Casino support before continuing to play.

Support and Assistance

If gambling has become difficult to control, seeking professional help is a constructive and confidential step. You do not need to wait for a serious financial loss or personal crisis before asking for support. William Hill Casino support can assist with account-related questions and responsible gambling controls at [email protected].

Independent external organisations can offer specialist guidance, assessment and practical support. They are not partners of William Hill Casino and are not services operated by William Hill Casino. Further information is available from:

• GamCare, which provides information and support for people affected by gambling.
• BeGambleAware, an independent source of information about gambling risks and support options.
• GAMSTOP, an independent self-exclusion service for eligible online gambling accounts.

The National Gambling Helpline can also provide free, confidential support to anyone affected by gambling. It is available 24 hours a day on 0808 8020 133. This includes people who gamble and relatives, friends or other individuals concerned about someone else's gambling.

If gambling is connected with immediate distress, risk of harm or a serious personal emergency, contact the appropriate emergency or health service without delay. Support is available, and asking for help is not a sign of failure.

Underage Gambling

Only individuals aged +18 or older may use the website. William Hill Casino does not permit underage gambling and takes age verification seriously. Customers may be asked to provide information or documentation to confirm their age and identity before access to certain services is completed or maintained.

Adults must not allow children or other underage individuals to access their account, payment methods or gambling devices. Account credentials should be kept private, and shared devices should be protected with suitable security settings.

If you believe that an underage person has accessed the website or an account, stop the activity and contact William Hill Casino support as soon as possible. Any relevant details can help the matter be reviewed appropriately.

Parental Controls

Parents and guardians can take practical steps to reduce the risk of children encountering online gambling. These steps are especially important where several people use the same computer, tablet or mobile device.

• Use device-level parental controls and age restrictions.
• Install reputable internet filtering software that can restrict access to gambling websites.
• Keep payment cards, banking applications and account passwords secure.
• Do not save gambling account credentials on a shared device.
• Use separate user profiles and privacy settings where available.
• Explain in an age-appropriate way that gambling is for adults and involves the risk of losing money.

Parental controls can reduce access but may not be completely effective in every situation. They work best alongside supervision, secure account practices and open conversations about online safety.

Tips for Staying in Control

The following habits can help keep gambling within safe and manageable boundaries:

• Set a spending limit before you begin and never gamble with money needed for essentials.
• Decide how much time you can afford to spend and take regular breaks.
• Do not chase losses or increase stakes because you want to recover money.
• Never borrow money, use credit intended for other purposes or sell belongings to fund gambling.
• Avoid gambling when you are upset, tired, intoxicated or trying to escape personal problems.
• Keep gambling separate from household bills, savings and other financial commitments.
• Review your account activity regularly rather than relying on memory.
• Balance gambling with work, family, social activities and other interests.
• Do not assume that a previous result changes the chances of a future game.
• Use a cooling-off period or self-exclusion if you are finding it hard to stop.
• Talk to someone you trust if gambling is causing worry, secrecy or conflict.

These suggestions are intended to support personal decision-making, but they cannot remove the risks associated with gambling. If you cannot follow your own limits, professional support should be considered.

Changes to This Policy

William Hill Casino may update this Responsible Gambling policy to reflect changes to its services, customer support arrangements, available tools or general responsible gambling practices. The current version will be made available on the website.

Customers should review this page periodically, particularly before using new account features. If an update materially affects how responsible gambling controls or support are provided, relevant information will be communicated through appropriate website or account channels.

Using the website after a policy update indicates that you have had an opportunity to review the revised information. If you have questions about this policy or need help applying a control, contact William Hill Casino support before continuing to gamble.

Last updated: 10 September 2026